Senior Manager – Growth & Channel Marketing Manager
On-siteBengaluru, Karnataka, India
Job Summary
Own end-to-end Go-to-Market planning for Vision Care products, from launch strategy and channel readiness to field execution and performance review across independent optical retail, hospital retail, and partnership programs. Develop and execute channel marketing plans, trade programs, and retail activations to improve premium lens mix, accelerate new product adoption, and strengthen partner engagement. Lead the business partner program, managing marketing planning, in-store branding, campaign assets, and experiential retail interventions to drive footfall and customer-facing NPS. Act as the central marketing SPOC for eyewear frames and full spectacle solutions, collaborating with global teams on GTM strategy while owning local execution. Design and manage the full lifecycle of channel schemes and incentive programs, including design, approval, field communication, and ROI review. Monitor partner activation, campaign ROI, and scheme uptake to provide actionable insights for continuous improvement. Lead a team of direct reports, contract employees, and agency partners to build a high-performing execution culture.
Required Qualifications
- MBA from reputed B School
- 8+ years overall experience in Sales and/or trade marketing
- 4+ years in sales and distribution within consumer branding and retail environments
- Strong Go-to-Market planning capability, including launch planning, channel readiness, field execution, performance review, and course correction
- Proven channel and trade marketing capability across retail, distributor, key account, or partner-led business models
- Strong commercial orientation with the ability to link marketing investments to premium mix, partner activation, new product adoption, retail visibility, and measurable ROI
- Ability to design and execute retail activations, trade schemes, incentive programs, and partner-facing engagement initiatives
- Understanding of retail visibility, merchandising, in-store communication, consumer journey, product storytelling, and point-of-sale activation
- Strong analytical skills with comfort in sales data, dashboards, campaign ROI, scheme uptake, event ROI, customer-facing NPS, and performance reviews
- Excellent stakeholder management and influencing skills across sales, brand, finance, global teams, agencies, vendors, and external business partners
- Strong project management skills with the ability to manage annual calendars, budgets, timelines, vendors, events, and multiple execution workstreams in a fast-paced, matrixed environment
- Creative problem-solving mindset with the ability to develop practical, scalable, and locally relevant marketing activations
- Strong written and verbal communication skills, including the ability to create clear business presentations, field communication, and partner-facing messaging
- Advanced proficiency in Excel and PowerPoint
- Willingness to travel for partner meetings, retail visits, field reviews, launch activations, and events
- Structured problem-solving ability and comfort working with ambiguity while balancing business priorities, field realities, and brand governance requirements
Desired Qualifications
- Comfort with CRM, reporting, or marketing automation tools
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