Senior Manager, Global Product Marketing
$157,400–$216,400 year
HybridIrvine, California, United States
Job Summary
Drive day-to-day systematic product line growth and lifecycle management for assigned products or segments, including launch execution, on-market growth support, and obsolescence decisions. Translate franchise and segment strategy into clear product-line plans, commercial inputs, and marketing plans that support global product strategy. Maintain voice-of-customer insights, competitive intelligence, and market assessments to shape product claims, value propositions, and messaging aligned with clinical evidence. Utilize dashboards to track revenue, mix, and margins while recommending corrective actions to stakeholders. Work closely with Market Access, Scientific Affairs, and Regional Marketing teams to inform evidence plans and portfolio productivity.
Required Qualifications
- Bachelor's degree or equivalent in Marketing
- 7 to 10+ years in Diagnostics/Biotech/Med-Devices
- Held a sales role
- Experience within regional marketing
- Proven record of LCM of a product portfolio in a matrix environment
- Advanced knowledge of marketing methodologies, concepts, practices, and procedures
- Able to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments
- Able to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning
- Location: Irvine, California hybrid (onsite Tuesday-Thursday)
- Located within commuting distance of the office
Desired Qualifications
- Advanced degree (e.g., MS, MPH, MBA or similar)
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