Senior Manager
On-siteChennai, Tamil Nadu, India
Job Summary
Develop and execute digital marketing strategies aligned with business objectives to drive customer acquisition, lead generation, and revenue growth across international markets. Lead SEO, performance marketing, and conversion rate optimization initiatives while managing annual digital budgets and maximizing ROI. Build and mentor high-performing cross-functional teams, collaborate with senior leadership and product stakeholders, and oversee agency relationships and technology platforms. Monitor KPIs including CPA, CPL, CTR, and ROAS using GA4, Looker Studio, and CRM systems to present actionable business insights. Requires 10+ years of experience with at least 3–5 years in leadership, including mandatory hands-on execution for UK and US markets.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field
- 10+ years of experience in Digital Marketing
- at least 3–5 years in a leadership role
- Strong expertise in Digital Marketing Strategy
- Strong expertise in SEO (Technical, On-Page & Off-Page)
- Strong expertise in Performance Marketing (Google Ads, Meta, LinkedIn & Bing)
- Strong expertise in Search Engine Marketing (SEM)
- Strong expertise in Website Optimisation & Conversion Rate Optimisation (CRO)
- Strong expertise in Demand Generation & Lead Generation
- Strong expertise in Content Marketing
- Strong expertise in Marketing Automation
- Strong expertise in Marketing Analytics
- hands-on experience planning and executing Digital Marketing campaigns for both the UK and US markets
- Strong understanding of localisation, multi-country campaigns, audience segmentation, global lead generation, and market-specific optimisation
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Ahrefs / SEMrush
- Looker Studio
- HubSpot, Salesforce, Zoho CRM, Marketo, Pardot, or similar CRM/Marketing Automation platforms
Desired Qualifications
- MBA
- Experience across Ireland, Canada, Australia, and New Zealand
- SaaS
- Software Product
- B2B SaaS
- Restaurant Technology
- E-commerce
- Technology organisations
- Experience managing Digital Marketing campaigns across international markets
- exposure to AI-powered marketing tools
- multilingual/global SEO strategies
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