Senior Manager Field Marketing-New School
RemoteAtlanta, Georgia, United States
Job Summary
Manage a regional portfolio of early education franchise schools by providing advanced strategic guidance on local marketing plans, channel mix, and investment allocation. Review and approve annual marketing submissions, track spend pacing, and deliver coaching through consultations and scalable resources to drive enrollment growth. Ensure brand compliance across the region by identifying non-compliance risks and escalating patterns to leadership while championing consistent yet localized execution. Monitor performance metrics to connect marketing activity to inquiries and enrollment outcomes, partnering with paid media specialists to optimize digital campaigns. Lead assigned Field Marketing Managers, develop core skills, and represent the function in cross-functional initiatives involving operations and training.
Required Qualifications
- 10+ years of marketing experience
- strong depth in local marketing
- field marketing
- franchise marketing
- multi-location brand environments
- Deep expertise in advising business owners
- operators
- or franchisees
- navigating complex stakeholder relationships
- Strong knowledge of local digital marketing channels
- paid search
- paid social
- local SEO
- Google Business Profile
- social media
- offline local marketing tactics
- Exceptional communication skills
- relationship-building skills
- ability to influence across levels and functions without direct authority
- Strong business acumen
- analytical skills
- ability to interpret data
- identify trends
- turn insights into action
- Demonstrated ability to lead initiatives
- improve processes
- drive results in a complex, distributed organization
- Highly organized
- self-directed
- ability to manage multiple priorities
- stakeholders
- and deadlines
- Willingness to travel regularly within the assigned region
- Bachelor's degree in Marketing
- Business
- Communications
- or a related field
Desired Qualifications
- Experience in a franchise system
- multi-location retail
- service
- or consumer brand environment
- MBA or advanced degree
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