Senior Manager, Events and Industry Marketing - CVS Media Exchange (CMX)
$82,940–$199,144 year
HybridNew York, United States or Wellesley, Massachusetts, United States
Job Summary
Own the end-to-end events ecosystem for CVS Media Exchange, including strategy, calendar development, content creation, and cross-channel amplification aligned with go-to-market priorities. Lead vision and execution of the annual events portfolio, proactively identifying whitespace opportunities and benchmarking against key players to elevate CMX's thought leadership in retail media. Serve as the primary point of contact for external industry partners while managing internal team events, overseeing production logistics, budget, and vendor relationships. Drive sales enablement by developing compelling event materials and delivering post-event analysis to optimize future activations and demonstrate ROI. Collaborate cross-functionally with Corporate Communications, Legal, and the sales team to ensure consistent execution and resolution of all program deliverables.
Required Qualifications
- 7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
- Bachelor's degree (Preferred in Business, Marketing, Strategic Communications, or related field) OR equivalent (HS Diploma and 4 years of experience) required
- This role is hybrid. You must work in one of our Corporate Hubs 2 or more days a week: Wellesley, MA, Woonsocket, RI, or New York, NY.
Desired Qualifications
- Collaborative: comfortable working cross-functionally, with both internal and external stakeholders
- Unflappable: calm under pressure and a natural problem-solver
- Resourceful: doesn't wait for someone else to give the answer; takes charge and feels ownership
- Organized: ability to prioritize across multiple projects; best-in-class budget, timeline, and relationship management
- Flexible: dynamic, hard-working, and able to pivot direction quickly to keep up with evolving needs
- An exceptional communicator: strong written and verbal communication skills, comfortable engaging in conversation with a variety of external partners and seniority levels
- A skilled negotiator: able to effectively negotiate pricing and logistics with third-party vendor partners
- Proficiency in Office Suite (Excel, PowerPoint)
- e-retail, e-commerce, or experience in a retail media network is a plus
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