Senior Manager, Distribution Marketing Communications
HybridHong Kong, Hong Kong
Job Summary
Develop and implement a distributor and customer communications strategy aligned with brand, customer experience, and business goals. Maintain a communications calendar, define tone of voice, and ensure consistency across digital, email, and in-product messaging. Create, review, and oversee distributor-facing content including service updates, campaigns, FAQs, and onboarding materials. Manage end-to-end communication planning using marketing automation platforms and oversee the Distributor Website content. Act as the central point of contact for communications requests, ensuring timely delivery while balancing multiple workstreams and meeting regulatory requirements. Track effectiveness using engagement metrics and refine messaging based on feedback.
Required Qualifications
- BS/BA degree in marketing or related field
- 7+ years experience in Financial Services industry
- 5+ years experience in communications
- Strong experience in writing, messaging, and communications planning
- Ability to synthesize complex information into clear, compelling messaging
- Ability to tailor messaging to specific audiences
- Experience working in a global, matrix organization with stakeholders across multiple time zones
- Ability to manage multiple stakeholders at all levels of the organization
- Superior written and verbal communication skills in English
- Strong analytical skills to evaluate data and content performance
- Knowledgeable in key industry trends and best practices
- Strong attention to detail and organization
- Ability to manage, prioritize, and execute tasks in a fast-paced, multitasking environment
- Proactive, solution oriented mindset
- Familiarity with content workflows (briefs, reviews, approvals, versioning) and brand guidelines
- Proficiency with PowerPoint
- Proficiency with Excel
- Proficiency with project tools (e.g. Smartsheet, Jira)
- Proficiency with marketing automation tools (e.g. Marketo)
- Proficiency with content management and digital asset management system (e.g. Adobe Experience Manager – AEM)
Desired Qualifications
- experience is in the life insurance industry
- experience and exposure to Asia and/or Middle East regions
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