Senior Manager Digital Product – Digital Engagement
$118,450–$260,590 year
Remote · United States
Job Summary
Senior Manager Digital Product – Medicaid Digital Engagement leads the end-to-end product strategy and execution for Medicaid-focused digital engagement across channels (RCS, Email, In-App Messaging, Push, SMS). Owns the product vision, backlog prioritization within a SAFe framework, and cross-functional collaboration with engineering, UX, data science, analytics, marketing, and external partners. Focuses on accessibility, multilingual support, health equity, and reducing digital barriers while driving measurable adoption, engagement, and health outcomes. Drives strategy aligned to Medicaid member needs, compliance (HIPAA/CMS), and interoperability standards (FHIR), and uses data-driven experimentation (A/B tests, segmentation, predictive analytics) to optimize channel performance and member outcomes.
Required Qualifications
- 7+ years of experience in digital product management or digital strategy
- 7+ years of experience delivering digital engagement, messaging, or customer communication platforms at scale
- 7+ years of experience developing product strategies and managing complex roadmaps for engagement channels (Email, Push Notifications, In-App Messaging, RCS, SMS)
- 7+ years of experience developing and executing digital engagement strategies
- 5+ years of experience working in Agile/SAFe environments
- 5+ years of experience partnering with marketing, analytics, and technology teams
- 5+ years of experience using analytics, experimentation, and performance metrics (A/B testing, segmentation, predictive models)
- Bachelor's degree in Business, Healthcare Administration, Public Health, Digital Strategy, or related field and/or equivalent work experience
- Master's degree preferred
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