Senior Manager, Digital Media Advertising Operations
$115,500–$201,000 year
HybridNew York, United States or Basking Ridge, New Jersey, United States
Job Summary
Oversee end-to-end implementation of website pixels and tags, including requirement gathering, resourcing, troubleshooting, and QA. Drive Legal Compliance by partnering with Verizon Privacy and Legal to ensure implementation adheres to governance standards. Collaborate with technical data teams to set up integrations while working closely with the Sourcing team to verify negotiated contract terms. Provide technical guidance to digital media leads to ensure site tagging and CAPI setup aligns with campaign KPIs and business goals. This role reports to the Associate Director of Adtech within the Chief Marketing Organization, focusing on the site tag and CAPI strategy and implementation.
Required Qualifications
- Bachelor's degree or four or more years of work experience
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
- Hands-on experience with Tag Management Systems (e.g. Tealium, Adobe, Google Tag Managers) to deploy media tracking via tagging and Online CAPI
- Hands-on experience with data onboarding platforms (e.g. LiveRamp, Epsilon) to implement Offline CAPI integrations across digital media platforms
- Technical understanding of hashing, PII protection, and data sharing methods (e.g. SFTP, API)
- Familiarity with Legal and Privacy regulations and their impact on data sharing
- Familiarity with contract negotiations regarding scopes of works, data processing terms, etc.
- Minimum of three days per week in the office
Desired Qualifications
- Experience performing queries in data warehouses (e.g. BigQuery)
- Hands-on experience with media buying platforms across Display, Video, Social, Search (e.g. The Trade Desk, DV360, Google Ads, TikTok, Meta, etc.)
- Hands-on experience with ad servers (e.g. CM360, Innovid)
- Familiarity with Legal and Privacy regulations and their impact on data sharing within the telecom industry specifically
- Fluency in project management systems (e.g. Workfront, Asana, Jira)
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