Senior Manager, Digital Marketing
$155,000–$170,000 year
Remote · California, United States or Arizona, United States
Job Summary
Senior Manager, Digital Marketing leads and scales the global digital marketing function with emphasis on Data & Analytics, CRM Lifecycle & Marketing Automation, and performance across SEO/AEO/GEO and paid channels (LinkedIn, Google). Owns an AI-enabled marketing ecosystem, demands generation, customer experience, and revenue impact; partners with sales/IT/marketing/product; ensures alignment between Salesforce CRM, marketing automation, and analytics; drives data-driven optimization and compliance with global data privacy standards. Responsibilities include team leadership across Data & Analytics and CRM, developing integrated digital strategies across web/email/paid/social/content, optimizing organic and paid performance, implementing AI-driven personalization and discovery channels, and improving marketing operations and MarTech integration. Salary range is $155,000-$170,000 base in the US with potential bonuses/equity and comprehensive benefits.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 8 to 10 years of experience in digital marketing, demand generation, or marketing operations
- Proven experience managing teams across analytics, CRM, or marketing automation functions
- Strong experience with Salesforce CRM and marketing automation platforms such as Pardot
- Experience managing SEO, paid search, and paid social campaigns
- Strong understanding of AEO, GEO, and AI-driven search optimization strategies
- Experience working with analytics platforms and reporting tools
- Strong understanding of lifecycle marketing, segmentation, and campaign execution
- Experience leveraging AI tools and data-driven marketing strategies
- Strong leadership, communication, and cross-functional collaboration skills
- Experience managing multiple initiatives in a fast-paced, global environment
- Familiarity with data privacy regulations and global marketing compliance standards
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.