Senior Manager, Digital Content Strategy
$135,000–$145,000 year
On-siteMarlborough, Massachusetts, United States
Job Summary
Develop content strategies from ideation to implementation that align with brand identity, customer needs, and business goals while ensuring compliance across all digital assets. Optimize digital content to improve user experience, drive traffic, and support lead generation by collaborating with marketing, product, sales, and UI/UX teams. Analyze content performance using web analytics to refine strategy, improve outcomes, and establish governance best practices. Stay informed on industry trends, SEO, and emerging technologies to enhance effectiveness. This on-site role reports to the Director, Digital Content Strategy on the Brand Marketing team in Marlborough, MA, focusing on customer-centric, digital-first content for Cytiva's flagship website.
Required Qualifications
- Deep Digital Content Expertise
- Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs that align customer needs with business objectives and drive measurable engagement
- Proven ability to lead people, processes, and cross-functional projects while continuously improving workflows, establishing best practices, and managing complex content initiatives from strategy through execution
- Demonstrated success working across international teams and highly matrixed, regulated B2B organizations, effectively navigating multiple stakeholders, priorities, and compliance requirements
- Strong analytical skills with experience leveraging web analytics, performance metrics, and customer insights to identify trends, optimize content strategies, improve user experience, and influence business outcomes
- Excellent written and verbal communication skills with the ability to create compelling customer-centric narratives, simplify complex concepts, engage diverse audiences, and clearly articulate business value
- Bachelor's degree in digital marketing, Communications, or a related field
Desired Qualifications
- Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS)
- Familiarity with the Agile framework for project execution
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