Senior Manager, Diagnostics Public Affairs (Public Relations)
$129,300–$258,700 year
On-siteLake Forest, Illinois, United States
Job Summary
Set and drive PR and communications strategy for Abbott's Core Diagnostics business, managing integrated, insights-led campaigns to enhance the company's reputation as a diagnostics leader. Work with top-tier reporters to protect the brand and advance business objectives, while creating multimedia, content, and influencer strategies to support key product launches and data initiatives. Provide strategic counsel to marketing, commercial, and leadership teams on business-related efforts, and identify issues to counsel management on reputation impact and decision-making. Train and coach business leaders and spokespeople on delivering key messages, and set metrics to measure PR effectiveness.
Required Qualifications
- Bachelor's degree in journalism, public relations, communications, business, marketing or related field
- 8+ years of experience in public relations, media relations and/or communications
- deep understanding of how to use external communications to enhance reputation
- Experience working with and counseling senior management
- Experience working on PR programs, influencer/social media programs, and issues in the U.S. and internationally
- Strong experience in developing compelling content, including messaging and communications materials
- consistent track record of excellent writing, communications and project management skills
Desired Qualifications
- Experience in consumer, healthcare, and/or technology communications
- Strong experience in developing compelling content for product communications and developing key positioning, messaging, toolkits
- Strong contacts and working relationships with a variety of top-tier media
- Proven ability in placing media stories and managing relationships with consumer and business media
- Experience in working in a regulated environment
- Able to achieve results while dealing with ambiguity, discretion, and a rapid pace of change
- Experience in crisis communication and exhibits anticipatory thinking
- Exhibits strong judgement and executive presence
- Proven experience in leading digital, social media and influencer projects to build brands
- Understanding of how to work within a matrixed organization
- Ability to communicate persuasively and influence others
- Ability to form authentic and effective relationships both inside and outside the organization
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