Senior Manager, Demand Generation
On-siteSeattle, Washington, United States
Job Summary
Own the demand generation roadmap by defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets. Plan, launch, and optimize paid media programs across search, social, display, and content syndication while building and managing email nurture programs that move prospects through the funnel. Develop and execute Account-Based Marketing strategies targeting key verticals and high-value accounts in partnership with Sales, and partner with Content and Product Marketing to create campaign assets including landing pages, ads, and webinars. Monitor the budget, track spend and performance with rigor, and reallocate investment toward top performers. Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, and conversion rates at each funnel stage. Work closely with Sales and Revenue Operations to ensure tight lead handoff and alignment on ICP and messaging. Manage relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid's strategy and brand voice.
Required Qualifications
- 7+ years of experience in demand gen, growth marketing, or a related B2B marketing role
- Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment
- Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot)
- Deep experience with paid media — including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels — and strong command of campaign optimization
- Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales
- Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics
- Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs
- Excellent written communication skills and a sharp eye for messaging — you know what resonates with a B2B buyer and can give strong creative direction
- Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail
- Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch
- Must be a U.S. Citizen or Permanent Resident
- Must pass a pre-employment background check
- Must be able to commute to the Bellevue area
Desired Qualifications
- Familiarity with AI, creative technology, L&D or marketing buyer personas
- Experience with event strategies, including sales follow-up SLAs to drive conversion
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