Senior Manager, Demand Generation – Paid Media
Remote · United States
Job Summary
Senior Manager, Demand Generation - Paid Media owns Redwood's global paid media program across a multi-brand product portfolio, including strategy, execution, budget, and performance; manages a $10M+ annual paid media budget; optimizes campaigns across search, social, display, programmatic, and third-party channels; applies CRO on landing pages and lead capture; collaborates with campaign, content, and product marketing to amplify content; leads and mentors a growing paid media team; accountable for lead volume, lead quality, pipeline, and cost efficiency from click to closed-won; requires deep experience in Google Ads, LinkedIn Campaign Manager, Reddit, Meta, programmatic/DSP platforms, Salesforce, Marketo, and associated tools; seeks data-driven optimization and scalable paid media leadership.
Required Qualifications
- 5+ years of hands-on B2B paid media experience with a track record of driving pipeline in a SaaS or enterprise software environment
- Direct ownership of significant paid media budgets with experience managing complex channel mix allocation
- Advanced proficiency in Google Ads; experience in LinkedIn Campaign Manager, Reddit, Meta, and programmatic/DSP platforms including 6sense
- Experience managing paid programs on Reddit, G2 and review platforms, content syndication networks, and third-party lead and appointment generation programs
- Proficiency with Salesforce and Marketo for attribution and reporting; working knowledge of landing page and personalization tools such as Instapage or Mutiny
- Strong analytical ability with a track record of translating performance data into recommendations for senior stakeholders
- Familiarity with generative engine optimization (GEO) and how AI-driven search is reshaping paid media strategy
- Experience managing vendor relationships, negotiating media contracts, and marketing a multi-brand or multi-product portfolio
- Prior experience building or scaling a paid media team
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.