Senior Manager, Demand Generation & Marketing Operations
$117,500–$165,000 year
HybridSeattle, Washington, United States
Job Summary
Own the demand engine end-to-end, managing paid media budgets, creative strategy, and agency oversight to drive high-intent pipeline. Coordinate integrated campaigns across digital, outbound, email, and events while owning conversion tracking, attribution, and the martech stack. Build AI-assisted outbound plays that transform buying signals into booked meetings and maintain the operational backbone through automation and Salesforce reporting. Direct external partners including the paid media agency and PR firm, then handoff qualified leads to sales with clear playbooks and routing expectations. Publish the marketing scorecard to report program performance and hold every initiative to a pipeline number.
Required Qualifications
- 7+ years of B2B marketing experience spanning demand generation and marketing operations, in-house or agency side.
- Hands-on paid media experience across LinkedIn and Google Ads, plus ABM and intent platforms such as 6sense, covering budget management, audience strategy, and conversion tracking.
- You should be comfortable in the platforms yourself, not only reviewing an agency's dashboard.
- Working fluency in marketing automation and CRM, with the operational discipline to keep campaign attribution and reporting trustworthy.
- A track record of owning integrated campaigns end-to-end and reporting their impact on pipeline.
- You have rebuilt part of your own workflow around AI and can walk us through what changed as a result.
- Experience directing external agencies and managing vendor budgets and renewals.
- Must be authorized to work in the US; we are not currently sponsoring visas.
Desired Qualifications
- Experience in B2B technology or logistics is a plus.
- 3+ years of experience in logistics, B2B technology, or another complex considered purchase.
- Working knowledge of SEO and AI-search visibility, and how paid, earned, and organic compound one another.
- Experience owning trade show or event execution.
- Hands-on experience with sales intelligence, enrichment, and outbound sequencing tools such as ZoomInfo, Clay, or Outreach.
- Experience with Pardot / Salesforce Account Engagement and Salesforce campaign management.
- Proficiency with GA4, Google Search Console, Google Tag Manager, and BI tools such as Looker.
- Experience partnering with an outside PR or communications agency.
- A background in field marketing or revenue operations moving toward demand generation.
- Sales enablement experience supporting an outbound sales motion.
- B.A. degree or equivalent experience.
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