Senior Manager, Demand Generation
$150,000–$160,000 year
RemoteUnited States
Job Summary
Lead planning, execution, and optimization of integrated demand generation programs to create awareness, engage ideal customers, and generate qualified pipeline. Own strategy and performance across paid search, social, display, organic channels, partner marketing, and email campaigns while continuously optimizing channel mix for ROI. Develop and scale account-based marketing programs, build high-impact virtual and in-person events, and drive conversion through website optimization and A/B testing. Partner with Product Marketing, Sales, and Customer Success to align campaigns with revenue objectives. Leverage AI-enabled workflows to test messaging, audiences, and offers, accelerating buyers through the funnel and supporting ChartHop's ARR growth.
Required Qualifications
- 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing
- track record of generating qualified pipeline and supporting revenue growth
- Experience planning and executing integrated demand generation campaigns across multiple channels
- Hands-on expertise in paid media
- Hands-on expertise in account-based marketing (ABM)
- Hands-on expertise in website conversion optimization (CRO)
- Hands-on expertise in campaign management
- Hands-on expertise in marketing analytics
- Strong analytical skills
- ability to translate data into actionable insights
- ability to continuously improve performance
- Experience managing marketing budgets
- ability to optimize channel investment for maximum return
- Excellent project management and organizational skills
- ability to manage multiple priorities in a fast-paced environment
- Strong collaboration and communication skills
- experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success
- builder's mindset
- enjoy solving problems
- enjoy experimenting with new ideas
- continuously improving how marketing operates
- Curiosity about emerging technologies
- enthusiasm for incorporating AI into modern marketing practices
Desired Qualifications
- Experience marketing enterprise SaaS solutions
- Experience in HR technology
- Experience in workforce planning
- Experience in people analytics
- Experience in adjacent markets
- Experience with HubSpot
- Experience with Salesforce
- Experience with 6sense
- Experience with similar ABM platforms
- Experience with Google Analytics
- Experience with modern marketing technologies
- Experience marketing to HR
- Experience marketing to Finance
- Experience marketing to IT
- Experience marketing to other enterprise business leaders
- Experience working with mid-market sales teams
- Experience working with enterprise sales teams
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