Senior Manager, Customer Segments & Journey Activation #2396
$110,000–$120,000 year
On-site · New York City, New York, United States
Job Summary
Senior Manager, Customer Segments & Journey Activation leads segmentation and journey orchestration strategies across channels, bridging customer strategy and execution to ensure audiences, journeys, and campaigns are thoughtfully designed, activated, and optimized. Partners with Lifecycle Marketing, Loyalty, Media, Analytics, and Integrated Marketing to leverage customer data and insights to improve engagement and business outcomes, and advances enterprise customer strategies. Responsibilities include owning the development and optimization of customer segments and journey frameworks, leading cross-channel activation and sequencing, validating audience logic and campaign readiness, and developing reporting frameworks and executive-level insights to inform strategy. Strong emphasis on data-driven recommendations, cross-functional collaboration, and delivering measurable impact through segmentation and journey activation.
Required Qualifications
- 5–8+ years of experience in customer analytics, customer intelligence, CRM, lifecycle marketing, or related fields
- Hands-on experience working with customer data platforms, CRM systems, or customer audience management tools
- Strong understanding of customer segmentation, audience strategy, customer journeys, and first-party data activation
- Experience translating customer data into actionable insights and strategic recommendations
- Strong analytical, problem-solving, and storytelling skills
- Experience managing multiple stakeholders and priorities in a cross-functional environment
- Excellent communication, collaboration, and presentation skills
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