Senior Manager, Customer Marketing
$150,000–$200,000 year
On-site · Remote, Oregon, United States
Job Summary
Senior Manager, Customer Marketing to lead our customer lifecycle, retention, and advocacy initiatives. Drive onboarding, adoption, renewal, and expansion programs; partner with Sales, Customer Success, and Product to maximize value and turn customers into advocates. Responsibilities include owning the post-purchase journey, driving expansion revenue, reducing churn, building an Advocacy Program and CAB, fostering a customer community, enabling Sales & CS with collateral and tools, aligning Product feedback, and tracking ROI via KPIs such as NRR and NPS.
Required Qualifications
- Experience: 7+ years of marketing experience, with a minimum of 3-5 years specifically dedicated to customer marketing, lifecycle marketing, or customer success enablement (preferably in B2B SaaS / your industry).
- Leadership: Proven experience managing programs independently and leading cross-functional initiatives; previous people management experience is a plus.
- Advocacy Expertise: A strong portfolio of customer-driven content (case studies, videos) and experience managing review platforms or advocacy software.
- Technical Proficiency: Deep knowledge of marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and customer success tools (e.g., Gainsight).
- Analytical Skills: Strong ability to interpret data, measure campaign ROI, and make data-driven decisions to optimize the customer lifecycle.
- Communication: Exceptional written and verbal communication skills, with a high degree of empathy and the ability to build rapport with C-level executives and end-users alike.
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