Senior Manager, Customer Marketing (Canada)

Own and evolve the customer lifecycle marketing strategy, identifying inflection points for upsell, cross-sell, referral, and expansion across the customer journey. Directly manage a Customer Marketing Lead, overseeing email, in-app, direct mail, and digital campaigns while building a test-and-learn framework to drive data-backed adjustments. Evaluate metrics like ARPP, LTV, adoption, and churn to continuously adjust strategy, including designing measurement infrastructure to prove incremental impact versus organic behavior. Partner with Product Line Leaders to translate product goals into coherent strategies against the existing customer base and serve as a key voice in cross-functional planning. Own core engagement programs including the Customer Advisory Board, loyalty program, and referral initiatives, while managing the customer communication calendar end-to-end. Drive the voice-of-customer function by managing research requests, evolving feedback tooling, and shaping brand reputation. Manage the customer marketing budget and implement enablement for sales and account management teams.