Senior Manager - Customer Growth Marketing
On-siteHouston, Texas, United States or Boston, Massachusetts, United States
Job Summary
Plan, develop, and optimize full-funnel campaigns targeting existing customers across priority power and technology verticals to drive ARR growth. Collaborate cross-functionally with sales, product marketing, and content teams to design tailored messaging, solution offers, and integrated strategies across email, paid social, display, SEM, SEO, and webinars. Manage paid acquisition efforts, event execution, and follow-up to increase ROI while monitoring real-time performance through A/B testing and audience segmentation. Track and report campaign metrics including MQLs, SALs, cost per lead, and pipeline contribution against KPIs. Align GTM plans with vertical strategies and partner with digital marketing to ensure targeted reach into ideal customer profiles.
Required Qualifications
- Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing
- Experience planning and executing lead generation campaigns targeting expansion in existing customers in a B2B context
- Strong understanding of digital marketing channels and campaign performance metrics
- Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, Intent data platforms etc.)
- Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams
- Excellent project management, communication and organizational skills with strong attention to detail
- Data-driven mindset with experience analyzing performance data to inform decisions
Desired Qualifications
- Experience in audience-focused B2B campaigns within the energy and utilities spaces
- Knowledge of funnel metrics and pipeline acceleration tactics
- Bachelor's degree in Marketing, Business, Communications, or related field
- Experience working in cross-functional, global, or matrixed environments
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