Senior Manager, Customer Advocacy
RemoteUnited States
Job Summary
Lead the end-to-end customer advocacy program, owning strategy, execution, and creative incentives to drive participation. Manage the reference program by matching customers to opportunities across Sales, Marketing, and Customer Success, while activating voices for speaking engagements, case studies, and reviews on G2, TrustRadius, and Capterra. Cultivate an advocate community through meaningful connections and provide tools for authentic experience sharing. Lead and develop a team of advocacy professionals by setting priorities and coaching growth. Partner with sales, marketing, customer success, and product teams to identify and amplify impactful customer experiences that elevate the brand.
Required Qualifications
- 8 plus years of experience
- Proven track record of connecting with individuals and fostering meaningful relationships
- Exceptional communication skills
- Experience leveraging customer advocacy technologies to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact
- Passion for customer experience
- Demonstrated ability to design, launch, and scale advocacy or influencer programs that drive measurable business outcomes
- Experience working with executive leadership and senior stakeholders to create impactful, high-trust experiences
- Proven ability to mentor, develop, and empower junior teammates, driving measurable improvements in performance and readiness for higher responsibilities
- Team player
- Cross-functional influencer
- Internal champion of our customers
Desired Qualifications
- Direct involvement with customer advisory boards and NPS programs
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