Senior Manager, Creator Marketing
$110–$125,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Lead creator campaigns from concept to execution, managing strategic planning, content development, creative briefing, fee negotiation, contracting, and performance evaluation. Build and maintain authentic relationships with creators across sports, entertainment, lifestyle, and gaming to identify, recruit, and activate talent for commissioned content and experiential events. Cultivate a diverse creator network while partnering with Legal to ensure all agreements comply with FTC guidelines and applicable policies. Collaborate with internal teams, agencies, and stakeholders to deliver innovative, platform-native activations that drive audience growth and business objectives. Measure campaign performance with Analytics to optimize future initiatives and demonstrate impact.
Required Qualifications
- 5-8 years of relevant marketing, influencer and/or social experience
- Deep understanding of social media culture, creator ecosystems, and platform-native content across emerging and established platforms
- Proven experience developing and managing creator, influencer, or similar partnership programs that drive measurable results
- Demonstrated ability to identify and activate culturally relevant opportunities across sports, entertainment, fashion, music, gaming, and lifestyle communities
- Passion for sports, culture, entertainment, fashion, and emerging consumer trends
- Ability to travel and work non-traditional hours, including nights and weekends, in support of League events and activations
- Existing relationships with creators/influencers or agents
- Strong knowledge of short-form video content and platform best practices across TikTok, Instagram Reels, YouTube Shorts, and other social channels
- Experience creating, capturing, and editing
- Excellent communication and relationship-building skills, with the ability to effectively engage creators, negotiate partnerships, and manage stakeholders
- Highly organized self-starter with strong project management skills and the ability to manage multiple initiatives simultaneously
- Proven ability to build trust and maintain strong relationships with internal teams, creators, agencies, and external partners
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