Senior Manager, Creative Strategy
$100,000–$120,000 year
RemoteUnited States
Job Summary
Lead creative strategy across complex client scopes by translating business goals, audience insights, and performance learnings into actionable messaging, creative briefs, and testing plans. Define and oversee strategy for assigned clients, conducting presentations and managing cross-functional collaboration with Creative Studio, Media, and Analytics to ensure rigorous, integrated outputs. Manage and develop a team of Creative Strategists, providing coaching on insight development, storytelling, and testing logic while maintaining accountability for team quality and strategic soundness. Apply and improve internal frameworks, including briefs, CABs, and performance synthesis, while leveraging data from platforms like Meta and TikTok to refine strategy and drive measurable growth.
Required Qualifications
- 7-10+ years of experience in creative strategy, marketing, brand strategy, advertising, or a related field
- 3+ years of people management, mentoring, or formal team leadership experience
- Strong experience developing campaign strategy, messaging recommendations, creative briefs, testing roadmaps, and performance-informed creative recommendations
- At least 3 years of client relationship experience, collaborating with in-house or agency creative teams through strategy, ideation, production, and review
- Proficiency analyzing data from platforms such as Meta, TikTok, Snapchat, YouTube, and similar environments to inform creative strategy
- Familiarity with email, web, display, streaming, social, commerce, and related channels, with a focus on innovation and optimization
- Strong understanding of A/B and multivariate testing methodologies
- Demonstrated ability to use AI tools to improve personal and team effectiveness, with strong judgment in validating outputs and handling sensitive data
- Excellent client-facing communication and presentation skills, including senior stakeholder presentations
- 100% remote work availability
Desired Qualifications
- Bonus: Agency experience and/or category experience in health and wellness, beauty, ecommerce, retail, apparel, home services, or financial services
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