Senior Manager, Content Marketing
On-siteAtlanta, Georgia, United States
Job Summary
Build and evolve a company-wide content strategy aligned to growth priorities, translating it into clear editorial roadmaps and channel plans. Own the organic brand awareness motion by defining content pillars, social voice, and executive/employee advocacy programs. Partner with customers and SMEs to craft differentiated narratives, shaping signature assets like category narratives, long-form guides, and research reports. Lead the development of cornerstone content and distribute it across blogs, social, newsletters, webinars, and video to maximize reach. Establish editorial governance models including voice, tone, and QA standards to ensure brand integrity. Collaborate with Product Marketing, Growth, and Sales to align content with launches and enablement needs. Use SEO and analytics to inform topics, build clusters, and improve discoverability. Instrument reporting on traffic, engagement, and pipeline influence to drive experimentation. Coordinate external partners with clear briefs and SLAs to scale production. Manage operational workflows to improve speed-to-publish and content quality.
Required Qualifications
- 7–10 years of content experience with a track record of building programs that drive measurable impact across awareness and demand
- Deep experience collaborating with executives, customers, and SMEs to produce differentiated, market‐shaping thought leadership and category narratives
- Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
- Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives
- Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI
- Hands‐on writing and editing skills across long‐form, short‐form, and multimedia formats; comfortable giving and receiving editorial feedback
- Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work
- Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening tools, project management, and marketing automation platforms
- AI‐forward mindset, with experience leveraging LLMs and other AI tools to democratize content in scalable ways without losing human ingenuity
Desired Qualifications
- Experience in tech (e.g., Salesforce, HubSpot, ServiceNow, SAP, or similar)
- Experience with executive ghostwriting and/or original research programs
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