Senior Manager, Content & Channels
HybridAra Damansara, Selangor, Malaysia
Job Summary
Develop and execute comprehensive communication strategies, tactics, and campaigns to drive the brand narrative aligned with enterprise objectives. Lead external communications efforts including media briefings, press releases, and interviews while managing internal channels such as the SharePoint portal and group announcements. Oversee media relations, crisis identification and resolution, and the development of a crisis communication plan. Strategize and manage all official owned media, including website and social media platforms, while monitoring trends and audience insights to enhance effectiveness. Monitor the group's communications risk register and develop regular reports to assess strategy performance. Lead issues identification and resolution, responding to emerging priorities and crisis situations.
Required Qualifications
- Bachelor's Degree in Public Relations, Mass Communications, Journalism, Media or a related discipline
- Minimum 12 years of experience in a Corporate or Strategic Communications / Corporate or Public Affairs / Media Relations / Stakeholder Management leadership role
- Proven track record in planning, developing and implementing brand narrative, reputation management and corporate communications campaigns
- Strong media relations with an established network of journalists, media outlets, and key industry stakeholders
- Exceptional writing, storytelling, and content development skills
- Experience crafting media statements and executive communications
- Strong understanding of digital communications, social media strategy, and integrated communication campaigns
- Proven ability to lead crisis communications and manage sensitive reputational issues effectively
- Excellent leadership, influencing, and stakeholder management skills
- Ability to advise and engage senior executives and external stakeholders
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