Senior Manager, Consumer Insights
$125,000–$140,000 year
On-siteChicago, Illinois, United States
Job Summary
Execute custom research projects from internal briefing through vendor partnership to recommendation framing, owning every step of the process. Co-create a comprehensive learning agenda with the brand team to align research investment with strategic objectives. Lead multi-method research design and pilot emerging capabilities, including AI-enabled methodologies. Become the subject matter expert on data analytics for POS and panel data, partnering with vendors to deliver effective Brand Health Tracker results. Gather, analyze, and interpret marketplace trends and customer data to support marketing and product development strategies. Partner with cross-functional teams to provide end-to-end insights that drive fact-based content for customer sell-ins.
Required Qualifications
- Bachelor's Degree in Marketing, Market Research, or related field
- 5-10 years experience, preferably in food and beverage industry
- Extensive experience leading custom qualitative and quantitative research
Desired Qualifications
- Excellent analytical skills and experience with POS and consumer panel data strongly preferred (e.g., Nielsen/Circana, Numerator)
- Strong familiarity with analysis and presentation tools (e.g., Excel, Powerpoint, Power BI)
- Ability to leverage multiple resources (primary and secondary) to craft actionable storytelling
- Excellent verbal, written, and interpersonal communication skills with the ability to influence and collaborate with all levels of the business including senior leadership
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