Senior Manager, Channel Marketing - APAC
RemoteSingapore, Singapore or Pasir Panjang, Singapore
Job Summary
Lead APAC (excluding China) channel strategy formulation, aligning category sales and growth targets with internal sales teams and channel partners. Continuously evaluate and identify key retail platform partners in each country, prioritizing engagement levels. Collaborate with HQ campaign teams and regional teams to ensure successful execution of global campaigns and new product launches. Manage the refreshment and deployment of marketing assets, develop rich content for sales conversions, and provide analysis on assortment and promotional efficiency. Offer training to key regional retailers through guideline sharing and product training programs. Ensure 100% brand compliance by providing branding guidelines to channel partners. Requires 12+ years of experience, including 3-5 years in e-commerce or high-tech consumer electronics, with an MBA desirable. Bachelor's degree required.
Required Qualifications
- Bachelor's degree
- At least 12+ years of professional experience
- 3-5 years of experience in a prominent e-commerce company focusing on merchandising and category management
- 3-5 years of experience in a high-tech consumer electronics company managing regional level channel marketing
- minimum three years of team management experience
- In-depth knowledge of the gaming and PC/IT industry
- In-depth awareness of the channel environment throughout the APAC region
- experience or familiarity engaging with prominent retailers in important APAC nations
- Demonstrated leadership skills
- Proven project management skills
- Strong analytical skills
- Experience with Content Management Systems
- Experience with Product Catalog Management
Desired Qualifications
- an MBA
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