Senior Manager, Brand - Trends
$112,440–$139,440 year
HybridCulver City, California, United States
Job Summary
Manage product development for plush, plastic, and action figure lines at the intersection of sports, pop culture, and fandom. Drive day-to-day line execution across assigned brands, collaborating with design, marketing, licensing, and sales teams to create diverse product lines that satisfy global retail channels. Evaluate competitive landscapes and analyze sales data to inform product architecture, identify growth opportunities, and co-develop targeted retail exclusives plans. Coordinate design approvals with licensors, verify vendor quotes and budget compliance, and lead cross-functional teams through the development lifecycle to ensure milestones and brand integrity are met.
Required Qualifications
- Bachelor's degree in a relevant field
- 5+ years of product development, brand management, or licensing experience in consumer products or toys
- 3+ years of demonstrated team leadership or supervisory experience
- Strong understanding of sports, pop culture trends, and fan-driven consumer products
- Solid knowledge of product development lifecycle, manufacturing processes, and licensor approval workflows
- Advanced analytical skills with experience analyzing sales data, retail exclusives, and competitive landscapes
- High proficiency in project management software, Microsoft Office, and Google Workspace
- Knowledge of digital rights management (DRM) systems
- Exceptional communication, presentation, and negotiation skills across all levels of an organization
- Proactive, critical thinker capable of managing shifting priorities in a fast-paced environment
Desired Qualifications
- Bachelor's degree in a relevant field preferred
- Experience with plush, plastic products, and/or action figures strongly preferred
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