Senior Manager, Brand Strategy
$177,400–$236,500 year
HybridSan Jose, California, United States
Job Summary
Lead development of WD's global brand positioning across enterprise and consumer portfolios, translating business strategy into clear brand platforms that guide campaigns and storytelling. Define category positioning to strengthen leadership in AI infrastructure, data innovation, and consumer technology while partnering with executive leadership to align strategy with priorities. Build scalable brand playbooks, templates, and messaging frameworks that enable decentralized teams to execute consistently, identifying inconsistencies and establishing repeatable processes for governance and usability. Brief and manage brand and creative agencies, connecting internal and external workflows into a unified operating model to ensure alignment on shared strategy and execution standards.
Required Qualifications
- 8–12+ years of experience in brand strategy, brand management, or strategic marketing
- Proven experience developing brand positioning and messaging frameworks at scale
- Strong background managing creative agencies and integrated marketing programs
- Experience operating within decentralized or global marketing organizations
- Demonstrated ability to translate complex technology into compelling messaging
- Experience building scalable brand systems, playbooks, or governance frameworks
- Strong cross-functional collaboration skills across marketing, communications, and product teams
- Bachelor's degree in Marketing, Business, Communications, or related field
Desired Qualifications
- Experience in enterprise technology, infrastructure, storage, or AI-related industries
- Experience supporting both B2B and consumer portfolios
- Familiarity with brand architecture development and messaging systems
- Experience managing integrated internal and external creative teams
- Experience leading brand transformation or repositioning initiatives
- Experience working across both enterprise technology and consumer-facing brands preferred
- MBA preferred
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