Senior Manager, Brand & Marketing, MCI
On-siteHung Hom, Kowloon City, Hong Kong
Hung Hom, Kowloon City, Hong KongOn-siteFull TimeSenior LevelEnterprise
Full TimeSenior LevelEnterprise
Job Summary
Set up brand health trackers for mainland China and lead bi-annual surveys and analytics. Conduct social listening tasks and manage reputation and crisis management. Support day-to-day campaign execution across paid, digital, PR, and OOH channels to ensure brand consistency. Lead the development and execution of integrated marketing strategies that strengthen Sun Life's brand positioning and drive customer engagement.
Required Qualifications
- 5 to 10+ years in marketing industry
- Preferably have experience in Financial Services
- Preferably have experience in InsurTech
- Preferably have experience in Marketing agencies
- Preferably have experience in highly regulated industries
Desired Qualifications
- Brand Analytics
- Social listening and monitoring skills
- Campaign execution in events
- Campaign execution in sponsorships
- Campaign execution in partnerships
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.