Senior Manager, Brand Marketing
$170,000–$205,000 year
On-siteNew York, United States or Manhattan, New York, United States
Job Summary
Architect and scale new top-of-funnel channels, moving them from pilot tests to predictable revenue drivers with clear measurement frameworks connecting awareness to acquisition. Execute fully integrated campaigns flowing from the first ad impression through landing pages, email nurture, and sales talk tracks. Define AI workflows for research, creative iteration, and performance analysis that accelerate the function without sacrificing quality. Establish measurement frameworks tracking incrementality, lift, and business impact across offline and broad-reach tactics. Own the P&L for channels, partnering with Analytics to validate efficiency and defend investment decisions. Brief, iterate with, and push Creative and Brand teams toward breakthrough work representing GlossGenius to service business owners. Operate in an in-person NYC environment, defaulting to 3–4 days per week with required attendance on Tuesdays and Thursdays.
Required Qualifications
- 6+ years of integrated brand marketing experience at high-growth companies
- Track record of scaling top-of-funnel channels
- Connecting brand awareness to measurable pipeline and revenue impact
- Must be commutable to our NYC headquarters
- In-person environment
- Default to being in-office 3–4 days per week
- Required attendance on Tuesdays and Thursdays
- You have already built AI-powered workflows that changed how a brand or marketing function operates
- Clear point of view on which tools and systems produce meaningfully better output rather than just faster output
- Proven experience owning high-ambiguity initiatives from scratch
- Track record of making calls on channel strategy and investment without waiting for the path to be fully defined
- Deep expertise in at least two to three top-of-funnel channels such as podcast advertising, OOH, CTV, influencer partnerships, or experiential
- Experience taking channels from test to scale
- Experience building and implementing measurement frameworks for offline or broad-reach channels
- Including incrementality testing and lift studies
- Comfortable shifting between hands-on execution and high-level strategic decision-making depending on what the work requires
Desired Qualifications
- Experience bringing AI products to market
- Differentiating AI products in a crowded landscape
- Prior experience at companies that scaled from $20M to $500M ARR
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