Senior Manager, Brand Communications
On-siteAustin, Texas, United States
Austin, Texas, United StatesOn-siteFull TimeSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Develop and execute integrated marketing strategies to increase brand awareness and support revenue growth across new and existing markets. Lead public awareness campaigns, including back-to-school initiatives and National School Bus Safety Week, to educate communities and promote school bus safety. Serve as marketing lead for customer program launches, creating press releases, PSAs, and toolkits while collaborating with Customer Success and Government Operations. Manage direct reports, oversee external agencies, and lead email marketing strategy to drive brand storytelling and advocacy.
Required Qualifications
- 7+ years of progressive experience in corporate communications, public relations, brand communications, public affairs, or a related field
- Demonstrated success developing and executing strategic communications programs in a complex B2B, GovTech, public-sector, or regulated industry environment
- Experience leading media relations, executive communications, crisis communications, and public awareness campaigns
- Experience managing communications for customer implementations, public initiatives, or large-scale program launches
- Experience working directly with customers, executive leaders, elected officials, government agencies, school districts, or other public-sector stakeholders
- Strong writing, editing, presentation, and executive communication skills with the ability to tailor messaging for diverse audiences
- Experience managing communications agencies, vendors, and cross-functional initiatives
- Experience using communications and media monitoring platforms (e.g., Meltwater or similar), press management tools, and reporting platforms
- Exceptional project management and organizational skills with the ability to manage multiple high-visibility initiatives simultaneously
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field
Desired Qualifications
- Experience in GovTech, transportation technology, public safety, education technology, or another mission-driven organization
- Experience supporting public-sector customers, municipalities, school districts, or government agencies
- Familiarity with crisis communications, reputation management, and community engagement strategies
- Experience leading or mentoring communications professionals
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