Senior Manager, Brand
$150,000–$200,000 year
On-siteMontréal, Quebec, Canada
Job Summary
Lead the development and execution of CCM's global content, social media, and integrated communications strategies to strengthen brand equity and drive business growth. Champion a consumer-centric culture by generating actionable insights that inform brand strategy, product development, and marketing effectiveness. Translate business objectives into impactful programs connecting authentically with hockey players, fans, and culture worldwide while managing agency partners, creators, and influencers. This role requires 8–12 years of progressive marketing experience, bilingual proficiency (English & French), and approximately 15–20% travel for content creation and key meetings. As a key member of the global marketing team, you will deliver measurable results across content, social, communications, and media channels to accelerate growth.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 8–12 years of progressive marketing experience with a focus on brand marketing, integrated marketing, content strategy, or consumer engagement
- Deep understanding of brand strategy, consumer marketing, and integrated communications
- Expertise in content development, social media strategy, creator marketing, and digital engagement
- Strong knowledge of media planning, performance measurement, and consumer journey optimization
- Experience utilizing consumer research and analytics to inform decision-making
- Strong understanding of product marketing and go-to-market planning
- Ability to balance creativity with commercial and business objectives
- Data-driven mindset with a focus on continuous improvement and measurable results
- Experience leading multi-channel marketing initiatives within consumer, sporting goods, apparel, lifestyle, or performance brands
- Integrated marketing team leadership driving business results while promoting team and individual development
- Demonstrated success developing and executing integrated brand campaigns across content, social, communications, and media channels
- Experience managing agency partners, creators, influencers, and external vendors
- Travelling (Approx. 15-20%) involved during key time periods to cover content creation and shoots along with key GTM/Business meetings
Desired Qualifications
- Bilingual (English & French)
- Global or multi-market marketing experience
- Experience working within a fast-paced, matrixed organization with multiple stakeholder groups
- Sporting Goods industry experience
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