Senior Manager, Audience Strategy & Activation
$180,000–$200,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Partner with Ad Sales and client-facing teams to identify advertiser needs and develop scalable audience solutions that support revenue growth. Build and maintain a portfolio of enterprise audience products, including standardized definitions, packages, and reusable segments. Create sales enablement materials such as one-pagers, profiles, and pitch decks to communicate composition, scale, and business value. Collaborate with the VP, Audience Analytics to evaluate performance, identify new opportunities, and optimize offerings based on campaign outcomes. Coordinate activation across GAM, clean rooms, DSPs, and DMPs while serving as the primary liaison between Audience Analytics, Product, and Engineering to ensure accurate delivery and governance. Manage the end-to-end lifecycle of audience products from intake to optimization. Establish best practices and documentation standards for enterprise audience development.
Required Qualifications
- 6–10 years of experience in audience strategy, advertising technology, marketing technology, customer analytics, audience development, sales strategy, or digital media
- Strong understanding of digital advertising ecosystems, audience segmentation, identity resolution, audience activation, and consumer data products
- Experience partnering with Ad Sales, Sales Strategy, Marketing, Product, or Analytics teams to develop advertiser-facing solutions and support revenue-generating initiatives
- Demonstrated ability to translate business needs into scalable audience products and operational workflows
- Experience working with ad sales and other audience activation platforms, including CDPs, DMPs, DSPs, clean rooms, identity platforms, or other advertising technology solutions
- Strong analytical skills with experience evaluating audience performance, campaign effectiveness, and audience utilization
- Excellent project management and stakeholder management skills, with the ability to coordinate cross-functional initiatives across business and technical teams
- Outstanding written and verbal communication skills, including experience creating executive presentations, sales collateral, and client-facing documentation
- Bachelor's degree
Desired Qualifications
- advanced degree
- Preferred experience in publishing, digital media, advertising technology, audience measurement, first-party data strategies, or enterprise audience platforms
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