Senior Manager, Affiliate Marketing
$60,000–$90,000 year
Hybrid · New York City, New York, United States or Dallas, Texas, United States
Job Summary
Senior Manager, Affiliate Marketing at January Digital leads and manages a multi-channel paid media portfolio for clients, overseeing paid search, paid social, programmatic display, and video. Responsible for developing and executing multi-channel strategies, formulating test recommendations, leading client calls, owning campaign planning and tactical execution, coordinating with Traffic/Operations, guiding analytics and reporting, expanding engagements beyond paid media (affiliate marketing, incrementality testing, forecasting, creative strategy), and delivering actionable insights. The role requires strong communication, cross-functional collaboration, and the ability to translate client goals into optimized media activation, while staying current with industry trends and contributing to audits and RFPs. Travel between NY and Dallas offices and to client meetings within the U.S. is required. Also involves crafting compelling ad copy aligned with each client’s brand voice and building trust through transparent deliverables and expectations.
Required Qualifications
- 5+ years’ experience in managing paid media in digital channels – search (organic / paid), programmatic, social, display, and video
- Proven ability to produce informed investment recommendations and campaign launches for a variety of advertising clients
- Experience managing client relationships and leading strategic and tactical conversations with stakeholders
- Strong understanding of paid media planning and execution
- 360° marketing perspective with an understanding of how channels such as SEO earned and owned media connect with paid media efforts
- Familiarity with incrementality testing and advanced measurement frameworks
- Excellent project management and organizational skills with the ability to manage multiple workflows and stakeholders
- Comfortable collaborating across teams to support integrated marketing strategies
- Experience with performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs
- Strong knowledge of paid search platforms, paid social platforms, Google Analytics
- Excellent project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines
- Sold knowledge of Microsoft Excel and PowerPoint applications, Google work products, and other business tools (Slack, Asana, etc.)
- Has a positive attitude and can-do mentality
- Continually seek innovative and breakthrough ideas, approaches, and solutions
- Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail
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