Senior Manager, Ad Ops - Mattel Digital Studio
$156,000–$180,000 year
On-site · El Segundo, California, United States
Job Summary
Senior Manager, Ad Ops leads end-to-end ad monetization for Mattel Game Studios, configuring mediation waterfalls, managing ad units, and optimizing revenue across formats; designs and ships A/B tests, builds the measurement stack with BigQuery and Mixpanel, and partners with networks (AppLovin, Unity, AdMob, ironSource, Meta, Mintegral, Pangle) while negotiating floors and managing SDK upgrades; coordinates with UA and LiveOps, collaborates with Mattel163 in Beijing, and champions brand safety and user experience; builds scalable playbooks for launching new titles and uses AI tools to increase efficiency without sacrificing rigor.
Required Qualifications
- 5+ years in mobile F2P ad monetization or ad operations with hands-on ownership of waterfalls, mediation, and yield optimization
- Hands-on fluency in mediation platforms — AppLovin MAX, ironSource LevelPlay, AdMob, or equivalent
- Demonstrable revenue impact with specific examples (e.g., ARPDAU or fill-rate improvements)
- SQL fluency (ability to write queries against BigQuery or equivalent)
- Experimentation rigor (power calculations, segmentation traps, distinguishing real lift from noise)
- Hybrid IAP/IAA experience (IAP as primary revenue driver and IAA as wedge)
- Post-ATT measurement knowledge (SKAdNetwork, conversion value mapping)
- AI-augmented workflow usage in daily work
- Builder's mindset to operate in new playbooks and potentially as the sole lead
- Brand-aware judgment to uphold ad quality and safety
Desired Qualifications
- 5+ years in mobile F2P ad monetization or ad operations with hands-on ownership of waterfalls, mediation, and yield optimization
- Hands-on fluency in mediation platforms (AppLovin MAX, ironSource LevelPlay, AdMob, or equivalent)
- Demonstrable revenue impact with quantified examples
- SQL fluency with ability to write queries against BigQuery or equivalent
- Experimentation rigor (power calculations, segmentation traps, real lift vs noise)
- Hybrid IAP/IAA experience with understanding of rewarded video impact on LTV
- Familiarity with post-ATT measurement (SKAdNetwork, conversion value mapping)
- AI-augmented workflow usage for daily tasks
- Brand-aware judgment and ability to uphold ad quality and safety
- Builder's mindset to operate where playbooks do not exist yet
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