Senior Local Marketing Manager
On-siteBeijing, Beijing, China
Job Summary
Develop regional market strategies by analyzing patient structure, competitor landscapes, and access environments to identify growth opportunities and set annual action plans. Execute market initiatives including academic meetings and KOL partnerships, managing full project lifecycles from resource allocation to KPI evaluation and post-mortem optimization. Empower sales teams through systematic customer segmentation and strategic planning for key opinion leaders, collaborating closely with medical affairs to ensure scientifically consistent messaging. Partner with sales, training, and headquarters teams to drive consensus and structured execution across the region. Requires 5+ years in pharmaceutical marketing with at least one year in regional product management, preferably in oncology.
Required Qualifications
- 医药行业相关工作经验
- 5 年及以上
- 至少 1 年以上区域市场区域产品管理经验
- 区域市场理解成熟
- 结构化思维强
- 项目管理能力扎实
- 跨部门协作与影响力
- 自驱力强
- 能在不确定性环境中保持判断力与行动力
- 对复杂市场有耐心
- 认同合规文化
- 具备清晰的职业底线与风险意识
- Site-essential roles require 100% of shifts onsite at your assigned facility
- For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function
Desired Qualifications
- 有肿瘤领域 (优先 GI / 消化道肿瘤 / IO)相关经验者优先
- 具备从销售管理到市场或区域策略成功转型经验者优先
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