Senior Lifecycle Marketing Manager
$140,000–$160,000 year
HybridNew York, United States
Job Summary
Own lifecycle strategy for retention, churn prevention, and winback by identifying at-risk customers, designing rescue flows, and optimizing proactive outreach for disengaged users. Partner with Data Science to define churn signals and build predictive segments, while collaborating with Product to align messaging with subscription flows and friction points. Build and iterate winback strategies for lapsed subscribers and dormant investors through rigorous A/B testing and strategic recommendations. Analyze cohort behavior and lifecycle leakage to address root causes, and mentor lifecycle marketers on team development.
Required Qualifications
- 7–10+ years of experience in lifecycle marketing, CRM, or growth marketing—with deep expertise in retention, churn prevention, or winback
- Analytical and strategic mindset—you think in cohorts, funnels, and leakage points; you use data to define problems before designing solutions
- Proven track record of improving retention and reactivation metrics (e.g., churn rate, save rate, winback conversion, subscription retention, LTV)
- Experience partnering with Data Science or analytics teams to build churn models, behavioral segments, or predictive targeting—not just pulling reports
- Experience partnering with Product to address retention through both messaging and product/UX improvements
- Strong understanding of subscription and fintech retention dynamics—cancellation flows, payment failures, passive churn, pricing sensitivity
- Ability to audit a complex program portfolio and make strategic calls on what to prioritize, optimize, or kill
- Strong communication skills—you write clearly for internal partners (strategy docs, data-backed recommendations, briefs) and external audiences (customer-facing retention and winback copy)
- Comfort operating with high autonomy in ambiguous problem spaces; you create structure and momentum without waiting for a playbook
- Bias for action balanced with rigor—you move fast, but you validate with data
Desired Qualifications
- Experience in fintech, investing, or subscription-based products
- Hands-on Braze expertise
- Familiarity with Mixpanel, Looker, Redshift, or warehouse-based analytics for cohort and churn analysis
- Experience with promotions platforms, dynamic offers, or personalized winback incentives
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