Senior Lifecycle Marketing Manager - North/South Americas
$109,000–$139,000 year
HybridAustin, Texas, United States
Job Summary
Own the end-to-end lifecycle strategy for customers in North America and Latin America, building sophisticated automated journeys that drive activation, cross-sell, and retention. Bridge high-level CRM strategy with tactical execution to ensure the right message reaches customers through the right channel at the right time. Manage and mentor a team of 2+ CRM professionals, fostering a culture of experimentation and autonomy while improving key metrics such as conversion rates, churn reduction, and lifetime value. Serve as the primary voice for Americas CRM, partnering deeply with Product, Marketing, Analytics, and Creative teams to align communications with product roadmaps. Leverage data fluency, including cohort analysis and A/B testing, to extract insights and drive commercial impact across the region.
Required Qualifications
- 5+ years of experience in CRM or Lifecycle Marketing
- 2+ years managing team members
- experience managing people
- experience balancing doing with delegating
- understanding of nuances in NorthAm and LatAm marketing
- ability to go beyond simple translation to understand differences in messaging, tone, imagery, and value propositions
- comfort diving into data to find opportunities
- understanding of cohort analysis
- understanding of A/B testing rigor
- understanding of how to measure incremental lift
- comfort in a dashboard
- ability to extract the why from numbers
- ability to translate data into what's next
- proven track record of executing with excellence in autonomy
- comfort writing a local brief
- comfort presenting a long-term strategy to leadership
- hands-on experience with enterprise CRM tools
- comfort discussing data schemas
- comfort discussing API triggers
- comfort discussing HTML/Liquid logic with CRM Tech engineers
- ability to build relationships with senior stakeholders in Product and Engineering
- ability to push back when necessary to protect the customer experience and drive business value
Desired Qualifications
- Proficiency in SQL to self-serve data insights
- Experience in a high-growth product-led, Fintech or SaaS environment
- Experience working with localised campaigns across multiple regions/languages
- preferably Braze
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