Senior Lifecycle Marketing Manager
$140,000–$200,000 year
HybridSan Francisco, California, United States
Job Summary
Develop lifecycle marketing strategies across acquisition, onboarding, activation, engagement, retention, and reactivation to drive product adoption and maximize customer lifetime value. Design personalized customer journeys and launch automated email, push notification, SMS, and in-product messaging campaigns segmented by behavior and lifecycle stage. Own A/B testing for messaging, timing, and creative while analyzing performance to optimize conversion and retention metrics. Partner with Product, Engineering, Growth, and Data teams to improve onboarding, share behavioral insights, and scale lifecycle infrastructure including automation and data quality. Build reporting dashboards to communicate insights to leadership and recommend tools that improve marketing efficiency.
Required Qualifications
- 7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement
- Experience managing lifecycle campaigns for high-growth B2C, PLG, SaaS, AI, or consumer technology companies
- Strong understanding of customer lifecycle strategy, segmentation, personalization, and behavioral marketing
- Experience with marketing automation and CRM platforms such as Braze, Iterable, Customer.io, HubSpot, Salesforce Marketing Cloud, or similar
- Strong analytical skills with experience measuring lifecycle performance using product and marketing analytics
- Comfortable partnering with Product, Engineering, Design, and Data teams
- Excellent written communication and customer messaging skills
- Highly organized, data-driven, and excited by rapid experimentation
- Experience marketing AI, creator, consumer technology, or SaaS products
- Familiarity with SQL, Amplitude, Mixpanel, Looker, GA4, or similar analytics platforms
- Experience with subscription businesses and monetization strategies
- International lifecycle marketing experience across multiple markets
- This is a hybrid role based in the San Francisco Bay Area
- Team members are expected to work from our San Francisco office three full days per week
- remaining days worked remotely
- expected to be available during agreed working hours
- maintain sufficient overlap with the relevant team's time zone
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.