Senior Lifecycle Marketing Manager
$150,000–$150,000 year
HybridSan Francisco, California, United States
Job Summary
Own the lifecycle strategy for a complex, high-impact area of the business, setting direction tied to member and business outcomes. Design and evolve connected member journeys across email, push, in-app, and SMS as behavior and priorities change. Develop segmentation and targeting strategies with Data Science to deliver personalized, behavior-based programs. Set the testing agenda, run rigorous experiments, and translate findings into strategy. Lead cross-functional decisions with Product, Growth, Product Marketing, Creative, Data Science, and Analytics to influence lifecycle processes. Use AI tools and automation as a core part of how you work, helping the team move toward more automated and personalized member journeys. Own the outcomes for your area, connecting lifecycle work to primacy, retention, product attach, ARPAM, and LTV while raising the quality of strategy and execution around you.
Required Qualifications
- 6–8+ years of experience in lifecycle, integrated, or retention marketing, including leading complex, cross-functional programs that delivered measurable results
- Strong data fluency and experience using analytics and AI-enabled tools such as Hex, Looker, or Statsig to answer questions, develop strategy, and recognize when further investigation is needed
- Experience incorporating AI and automation into your day-to-day work, along with a clear point of view on how lifecycle marketing is evolving
- Strong strategic judgment across member journeys, segmentation, targeting, channel orchestration, and testing
- The ability to lead cross-functional conversations, influence senior partners, navigate ambiguity, operate independently, and recognize when escalation is appropriate
- Deep member obsession and the judgment to balance member experience with business needs in high-stakes decisions
- Four days a week in the office and Fridays from home for those near one of our offices
Desired Qualifications
- hands-on experience with a CRM or marketing automation platform such as Braze, Iterable, or Klaviyo
- owned a lifecycle domain such as activation, retention, or monetization end to end
- designed automation- or agent-driven journeys
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.