Senior Lending Analyst - Growth & Commercial Analytics
On-siteJakarta, Jakarta, Indonesia or Kuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Build and maintain a customer lifetime value framework to identify high-value customers, products, and channels for continued investment. Analyze sales and marketing activity data to translate findings into acquisition and retention recommendations. Own end-to-end hypothesis-driven analysis of growth questions including churn, retention, and monetization. Establish standardized KPIs and measurement frameworks to track commercial performance. Communicate insights through clear visualizations and collaborate with Sales, Marketing, and Product teams to align on objectives. This role focuses on the customer and sales-side view of the lending business, turning data into insights that guide leadership decisions on resource allocation.
Required Qualifications
- 5+ years of experience in customer, marketing, or product analytics, ideally within financial services
- Experience delivering analyses such as customer segmentation, lifetime value analysis, hypothesis testing, and acquisition strategy
- Strong SQL skills
- experience with BI or data visualisation tools
- Strong, structured problem-solving and analytical reasoning
- Proactive attitude, comfortable bringing proposals and recommendations to stakeholders
- Strong communication and teamwork skills
- experience owning projects across departments
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