Senior/ Lead Marketing Analyst
On-siteSingapore, Singapore
Singapore, SingaporeOn-siteFull TimeSenior LevelMedium
Full TimeSenior LevelMedium
Job Summary
Senior/Lead Marketing Analyst to join the Performance Marketing team. Build a scalable marketing analytics capability, leverage AI to automate reporting and processes, own audience and customer journey analytics across onsite and marketing channels to improve conversion and ROI, establish strong data foundations for accurate measurement, and partner with BI, Automation, and Marketing teams to develop data pipelines, dashboards, and measurement frameworks. Drive marketing analytics, data quality, tracking, and measurement to enable trusted, self-serve insights across channels and platforms.
Required Qualifications
- 5+ years of experience in Marketing Analytics or Business Intelligence (ideally within e-commerce or a high-growth consumer business)
- Strong commercial acumen with ability to translate business problems into analytical frameworks, insights, and recommendations
- Hands-on experience with SQL and Python, plus modern analytics tools
- Experience leveraging AI and automation to scale reporting and analytics
- Deep understanding of marketing measurement, customer journeys, attribution, and digital analytics
- Ability to own ambiguous problems end-to-end and collaborate across teams
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