Senior Lead - Global Creator Marketing
On-siteLondon, England, United Kingdom
Job Summary
Build and implement a cohesive Creator strategy to source, brief, and direct creators for organic and paid media teams. Lead a team of Specialists by setting vision, establishing commissioning frameworks, and defining content pillars across verticals. Move at the speed of culture to spot emerging creators and platform shifts, mobilizing them to capitalize on moments before they pass. Establish clear KPIs for brand equity, engagement, and conversion, analyzing performance data to optimize spend and support paid media goals. Educate teams on maintaining authentic creator voices while meeting brand aesthetics and steer stakeholders with an innovation approach. Collaborate cross-functionally with social, paid, legal, and finance teams to scale creator-led initiatives from concept to optimization.
Required Qualifications
- 10+ years working in creator and influencer marketing, social media or cultural marketing
- 3+ years leading high-performing teams across different locations
- Deep social understanding for what drives shareability on the internet
- Understanding of platform mechanics (TikTok, Instagram, YouTube, emerging channels)
- Intuitive eye for high-end visual storytelling and curation
- Impeccable attention to detail
- Confident presenting ideas cross-functionally and to senior leadership teams
- Confident working with Creators, shaping ideas with them and knowing when to let go of control
- Experience partnering with creator marketing agencies and platforms to brief, source and measure potential creator partners
- Collaborate closely with cross-functional teams including social media, paid social, legal and finance teams
- Proven experience of developing and scaling creator-led initiatives from strategy and concepting through execution and optimisation
- Understand the sportswear landscape
- Curious to shape sports and culture
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