Senior Lead, Brand Management, Partnerships and Alliances, Americas
$31,200–$31,200 year
HybridMilpitas, California, United States
Job Summary
Drive execution of global partnership and alliance strategies for the Americas region, defining priority verticals, partner tiers, and scalable frameworks for engagement. Identify, negotiate, and manage high-impact strategic partnerships across imaging, gaming, NAS, and creator ecosystems while acting as the senior regional point of contact for key alliance partners. Translate global frameworks into regionally relevant programs and lead joint business planning with top partners on co-investment strategies and annual cycles. Execute integrated, full-funnel co-marketing programs across retail, e-tail, social, and influencer channels, embedding alliances into in-store execution and promotional strategies. Develop and scale experiential activations to elevate brand presence, oversee partnership budgets to maximize ROI, and establish measurement frameworks to track performance and revenue contribution.
Required Qualifications
- 8–12+ years of experience in partnerships, alliances, or strategic marketing roles within consumer electronics, gaming, or adjacent industries
- Proven ability to build and scale partnership programs that drive measurable business outcomes across multiple channels
- Strong experience in omnichannel marketing, including retail, e-commerce, and digital/social ecosystems
- Demonstrated success managing senior external stakeholders and negotiating complex partnership agreements
- Experience integrating partnerships into major retail and e-tail environments, including co-marketing and promotional execution
- Strong cross-functional leadership skills with the ability to influence without direct authority
- Analytical and data-driven mindset, with experience in performance tracking, ROI analysis, and business case development
- Deep interest in creator culture, gaming, imaging, and emerging content platforms
Desired Qualifications
- Background in gaming, esports, imaging/photo/video ecosystems
- Experience working in global organizations with regional localization responsibilities
- Familiarity with Amazon marketing, retail media, and influencer/creator platforms
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