(Senior) International Marketing Manager (m/f/d)
HybridMunchen, Bavaria, Federal Republic of Germany
Job Summary
Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland, independently building and launching performance campaigns for Google Ads and Meta. Own the operational execution of SEA and Paid Social, develop high-impact pre-selling and product-launch sequences, and plan TV and out-of-home campaigns across the Nordic markets. Collaborate with leadership to ensure regional expansion plans and KPIs remain on track while managing external agencies with a focus on measurable ROI. Build scalable marketing processes and structures for the Nordic region, continuously optimizing key growth metrics such as CAC, AOV, and LTV through data-driven experimentation.
Required Qualifications
- 3 to 5 years of proven experience in fast-scaling digital marketing roles
- worked in e-commerce, digital health, D2C, subscription-based businesses, or similarly fast-paced environments
- direct experience scaling marketing campaigns in Sweden, Denmark, and Finland
- understand Nordic market dynamics, regional differences, and local customer behavior
- strong hands-on expertise in SEA and Paid Social, particularly Google Ads and Meta
- comfortable working directly within advertising platforms and managing campaigns independently
- experience planning and executing TV marketing campaigns
- successfully managed external agencies with a clear focus on measurable commercial results
- can develop strategic expansion plans while remaining deeply involved in operational execution
- highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIs
- take ownership of business outcomes rather than focusing only on individual tasks
- proactively create briefs, processes, and solutions instead of waiting for detailed instructions
- enjoy building new markets, testing new ideas, and working in a fast-paced environment
- fluent in English
Desired Qualifications
- Professional proficiency in Swedish, Danish, or Finnish is a strong advantage
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