Senior Integrated Marketing Manager, Life Sciences
$115,000–$153,000 year
RemoteUnited States
Job Summary
Design and run integrated, multi-channel demand generation campaigns spanning digital, email, webinars, content syndication, account-based marketing, and industry events to drive qualified pipeline. Own top-of-funnel performance, including lead generation, MQLs, and campaign ROI, while building sales enablement materials tailored to key buyer personas. Partner closely with Sales to nurture strategic accounts and improve conversion, and lead co-marketing initiatives with external partners. Develop patient-engagement content and manage end-to-end execution for conferences and webinars to maximize lead capture. Use AI tools to accelerate production and continuously optimize performance based on tracked metrics.
Required Qualifications
- Bachelor's degree
- 8+ years in B2B marketing
- experience with demand generation
- experience with integrated campaign ownership
- Demonstrated ownership of multi-channel demand-gen programs
- measurable pipeline impact
- Hands-on experience with marketing automation and CRM platforms
- experience with HubSpot
- experience with Marketo
- experience with Salesforce
- Strong content and messaging skills
- fluency in funnel metrics
- MQLs
- pipeline
- ROI
- Proven cross-functional collaboration with Sales
- Proven cross-functional collaboration with Product
- Healthcare, pharma, life sciences, or other regulated-industry marketing experience
- Comfort operating in a fast-paced, post-merger environment
Desired Qualifications
- Experience with AI-first collateral creation tools such as Jasper
- Event marketing experience at industry conferences and partner events
- Familiarity with patient-engagement, medication access, or adherence solutions
- Experience with product marketing
- Experience with marketing operations in a SaaS environment
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