Senior Integrated Campaigns Manager, FinTech & Capital Markets - London - Up to £90k
HybridLondon, England, United Kingdom
London, England, United KingdomHybridFull TimeSenior Levelcapital markets/tradingMedium
Full TimeSenior LevelMediumcapital markets/trading
Job Summary
Own end-to-end campaigns for Aeron Platform and Open-Source, building briefs, messaging, assets, and timelines while driving execution across email, web, content, webinars, field, paid social/search, and nurture. Write first drafts of emails, landing pages, social posts, webinar scripts, and launch notes; create initial visuals in Canva, Figma, or Adobe. Rally product marketing, field, performance, ops, digital, and sales around a unified plan, then carry campaigns through build, QA, launch, and follow-up. Read numbers to fix messaging, audience, or channel mix, tying every initiative to pipeline and revenue.
Required Qualifications
- Strong B2B marketing experience
- Experience marketing to technical and engineering-led or commercially sophisticated audiences
- Open-source knowledge
- Proven ownership of integrated campaigns across email, web, content, webinars, field, paid and nurture
- Strong messaging and copywriting instincts
- Confidence drafting campaign assets directly
- Hands-on experience with HubSpot or similar tools
- Hands-on experience with Canva, Figma or Adobe for first-pass creative
- Commercially focused
- Organised
- Able to think, write, build and drive campaigns through launch
- Ability to turn a strong idea into a campaign that actually performs
- Ability to make complex fintech and trading tech clear and compelling
- Genuinely curious about capital markets, technology, and the audiences shaping where this industry goes
- Ability to own the campaigns end to end
- Ability to own priority campaigns across Aeron Platform and Aeron Open-Source start to finish
- Ability to build the brief, the message, the audience, the assets, the timeline, the KPIs
- Ability to drive execution across email, web, content, webinars, field, paid social/search and nurture
- Ability to write the first draft yourself: emails, landing pages, social, webinar scripts, launch notes
- Ability to turn dry product inputs and case studies into hooks people stop scrolling for
- Ability to build the first-pass visuals in Canva, Figma or Adobe: cards, banners, promo, carousels
- Ability to conduct the orchestra
- Ability to rally product marketing, field, performance, ops, digital and sales around one plan
- Ability to brief so clearly that paid, digital and ops never have to ask twice
- Ability to carry campaigns through build, QA, launch and follow-up: no stalls
- Ability to turn ambiguity into a plan, every time
- Ability to read the numbers, fix what's not working: messaging, audience, channel mix, follow-up
- Ability to tie every campaign to pipeline and revenue, not just 'it went out'
- All colleagues are respectful, collaborative, passionate about what they do, and have the skills needed to be successful in their roles
Desired Qualifications
- Ideally in fintech, capital markets, trading technology or another technical B2B space
- Open-source knowledge a plus
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