Senior Integrated Campaign Manager
HybridLondon, England, United Kingdom
Job Summary
Own persona-based campaign strategy and execution for Global Operators, translating DeepL's translation capabilities into pipeline-driving narratives that align with Marketing, HR, and L&D priorities. Orchestrate multi-channel demand generation programs from concept to launch, collaborating with Product Marketing, SDR, and Field teams to deliver targeted content across regions. Design and execute Account-Based Marketing initiatives for prioritized accounts, refining segmentation and messaging based on engagement signals and sales feedback. Drive measurable impact by setting KPIs for lead quality and conversion, leveraging data analytics to optimize channels and A/B test plays. Serve as the campaigns subject matter expert, representing performance in leadership forums while maintaining a global asset library and calendar.
Required Qualifications
- 5+ years of experience in B2B SaaS marketing, campaign management, demand generation, or ABM roles
- Proven track record of managing complex, multi-channel campaigns from strategy through execution
- Understanding account-based marketing programs, including account tiering, personalized content, and multi-touch orchestration alongside Sales
- Demonstrated success driving pipeline generation and revenue growth through integrated and account-based campaigns
- Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
- Data-driven decision-making and proficiency in campaign analytics, attribution, and performance optimization
- Excellent communication skills for cross-functional collaboration and stakeholder management, particularly with Sales and SDR teams
- AI literacy, including familiarity with GenAI tools for campaign planning, content creation, and execution
Desired Qualifications
- Preferred: previous experience in high-growth SaaS companies (Series B–IPO stage)
- Preferred: experience with ABM platforms (e.g., 6sense, Demandbase, RollWorks) in addition to core marketing tech
- Marketing Automation: HubSpot
- CRM: Salesforce (or equivalent)
- ABM Platform: 6sense, Demandbase, RollWorks, or similar (preferred)
- Project Management: Asana, Jira, or similar tools
- Content Management: Contentful or comparable CMS/DAM platforms
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