Senior Insights Analyst – (PowerBI & FMCG)
$150,000–$200,000 year
HybridHyderabad, Telangana, India
Job Summary
Lead analytics initiatives across shipment, retail POS, distributor, and consumer panel datasets to generate insights on market share, category performance, pricing, and brand execution. Architect enterprise-scale Power BI dashboards, semantic models, and DAX calculations while standardizing reporting templates and overseeing deployment pipelines. Collaborate with data engineering teams to optimize pipelines using Power Query, SQL, and cloud platforms, and evaluate AI-powered analytics capabilities including natural language querying and automated insight generation. Serve as a trusted analytics advisor to Sales, Marketing, and Leadership teams, translating complex business requirements into scalable reporting solutions and driving strategic conversations around market intelligence.
Required Qualifications
- 4+ years of hands-on expertise in Power BI, business intelligence, and consumer market analytics within the CPG/FMCG industry
- strong leadership and client-facing consulting skills
- deep command of syndicated market intelligence platforms — NielsenIQ, Circana, Kantar, and Ipsos
- ability to translate complex commercial data into actionable insights that drive decisions across sales, category management, marketing, and leadership teams
- Relevant Bachelor's or Master's degree
- Hands-on experience with shipment/sell-in, retail POS/sell-out, consumer panels, and syndicated market intelligence datasets from platforms such as NielsenIQ, Circana, Kantar, and Ipsos
- Deep understanding of market share analytics, category management, pricing and promotion effectiveness, consumer insights, and brand and channel performance metrics
- Demonstrated experience building commercial dashboards for sales, marketing, category management, trade marketing, and commercial leadership teams
- Strong expertise in Power BI Desktop & Service, DAX, Power Query, M language, SQL, and relational databases
- Strong understanding of data warehousing, ETL/data integration, Row-Level Security, workspace governance, deployment pipelines, and enterprise BI governance frameworks
- Experience working within Agile/Scrum delivery methodologies to manage BI projects and analytics sprints effectively
- Excellent communication, presentation, and executive storytelling capabilities to translate analytical findings into strategic business narratives
Desired Qualifications
- Exposure to AI/GenBI-driven analytics
- Microsoft Fabric
- modern data platform technologies
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