Senior Influencer Marketing Manager
$112,200–$198,800 year
On-siteRenton, Washington, United States
Job Summary
Lead the strategy and development of the Dungeons & Dragons content creator community across organic advocacy, paid partnerships, and affiliate marketing. Build scalable creator programs that encourage long-term engagement through tiered relationships and business incentives while cultivating positive relationships among creators and strategic partners. Develop coordinated strategies to support major product launches, evergreen storytelling, and franchise initiatives, managing all influencer partnerships from contracts to campaign results. Identify emerging creators, evaluate opportunities, and build a diverse talent pipeline. Partner cross-functionally with marketing, product, and legal teams to integrate creator content into broader campaigns. Establish program benchmarks and success metrics across earned, paid, and affiliate channels using insights from platforms like CreatorIQ and Tubular to continuously optimize the program and advise on emerging creator economy trends.
Required Qualifications
- 5+ years proven experience or equivalent leading influencer marketing, creator partnerships, creator relations, or brand advocacy programs for entertainment, gaming, beauty, CPG, consumer, or lifestyle brand
- Demonstrated success building and leading coordinated creator programs spanning earned creator support, paid influencer campaigns, and affiliate marketing
- Outstanding relationship-building skills with a proven ability to earn trust and develop long-term partnerships with creators and agencies
- Experience designing scalable creator ecosystems that balance community engagement with measurable business outcomes
- Strong business insight with experience negotiating creator partnerships, contracts, and usage rights
- Experience developing program frameworks, KPIs, reporting, and executive-level insights that influence strategy
- Hands-on experience with creator marketing and social intelligence platforms including CreatorIQ, Tubular, Sprinklr, or equivalent software
- Strong cross-functional leadership skills with experience partnering across Marketing, Product, Legal, Communications, and Social teams
- Deep understanding of YouTube, Twitch, TikTok, Instagram, Discord, X, Bluesky, and the evolving creator landscape
Desired Qualifications
- A desire to become passionate about D&D (if you aren't already, that's ok!), and for building communities through authentic creator relationships
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